Why XYNG?

Written by DrFrank on March 9, 2010
Categories: XYNG

About ten years ago I was the managing partner at a walk-in, medical clinic located in a shopping mall. There were only a few businesses in the mall that had an outside entrance, our clinic was one of them. When a video arcade with after-hours access closed its doors, I wondered what kind of a business would replace it? When I learned a Starbucks was opening, I thought, there’s no way a coffee shop would survive in that location. Boy, was I wrong. Shortly after opening their doors, the parking lot in front of the Starbucks was always full, at all hours. I suspect that most people would have correctly predicted the success of the coffee shop. I’m not a coffee drinker, so I missed it. I also missed the energy drink boom.

I’m not going to miss the XYNG tsunami. Why?

In my twenty-five years of medical practice the most common, chronic complaint was, “I’m tired all the time, I simply don’t have the energy I once did.” Medical testing rarely turned up a serious underlying condition. The vast majority of the time, people just needed better food, fresh air, more exercise, a good night’s sleep, less stress and more fun.

Have you ever told a tired, down-in-the-dumps, individual that they need more exercise? Most people feel like they don’t have enough energy to do what they already have to do, let alone to change their lifestyle. It’s a ‘Catch 22′ scenario, most people responded that they would exercise more, if they felt better. The reality was that they wouldn’t feel better until they did.

If only there was something that offered a little boost: